Santa Paula is the largest city in the rural Santa Clara River Valley, the lowest income and most geographically isolated part of Ventura County. Santa Paula has a deep history as a small but influential company town using the rich natural resources of the Santa Clara Valley, giving birth to California’s largest oil company and largest citrus company in the 1800’s. The town’s agricultural industry attracted one of the region’s longest standing Latino communities, and the community of 30,000 is now 80% Latino. Latino fair representation and civil rights continue to be priorities for Santa Paula grassroots activists. The people of Santa Paula and the Santa Clara Valley have organized for years to turn around the legacy of neglect and ensure an equitable share of public resources for education, transportation, healthcare and more are invested in the area. Santa Paula remains a global hub of the citrus industry, and farmworker rights is an important issue in the area. CAUSE has worked to support bringing bus service to the area, opening a teen drop-in center, and restoring the Santa Clara River to create a public parkway.